Digital consumption continues to grow year upon year in Australia. And almost 70 per cent of all Australians are engaged in some form of social media, with around 75 per cent accessing it on handheld devices such as smartphones.
Digital and social media platforms provide the opportunity for direct communication with your target audience. However such communication will only be effective if strategically delivered in such a way as to generate engagement – which means it must be transactional as opposed to purely informational. Our digital and social influencer campaigns are designed to create an addressable audience through content which shifts the marketing paradigm from traditional presentation modes to instead identifying solutions which meet the end-user’s needs.